What is Fuzzy Sharks?
Artist and Ocean Advocate Jessica Adanich created the Fuzzy Sharks art installation as a way to educate and inspire individuals to care about sharks. Fuzzy Sharks is just one of many art pieces that Jessica has created to promote shark conservation. This classic and popular installation has become Jessica’s campaign name for her work. She hopes to educate, inspire and create action for our shark species.
The Art Installation Fuzzy Sharks
What is the actual Fuzzy Sharks installation all about?
Biophilia is a well-documented phenomenon that suggests through culture and experience, humans are attracted to certain physical elements in order to sustain biological evolution. The term “biophilia” is defined as the “love of life or living systems.” In our society, sharks have received the wrong impression due to their appearance and bad reputation perpetuated in popular culture and media. Though sharks have been alive for more than 400 million years their populations have declined drastically due to human actions over the last three decades. It is estimated that 100 million sharks die each year due to bycatch, longline fishing and finning.
Fuzzy Sharks uses art as a vehicle to bring conservation issues to light while challenging people to engage on a deeper level. People absorb information in a variety of ways including those that are visual, tactile and often unconventional. In particular, children learn mostly through tactile or kinetic learning. This type of learning through hands-on experience involving touch, movement, and interaction allows them to engage all of their senses, thereby, activating their minds. It is crucial that children grow up with a deep appreciation for the oceans to ensure their survival. To test the effectiveness of the biophilia connection between humans and sharks, an exhibit displaying a shiver of sharks dressed as soft-textured, approachable animals was installed. The shark bodies themselves were weighted to give the impression these bodies were real. The viewer could walk in and around the hanging sharks, allowing them to touch and fully experience the exhibit. The purpose of this installation is to invite the viewers to question their attitudes towards sharks. It is easy to justify protecting or saving an animal perceived as “adorable”, such as polar bears, puppies, or chimpanzees. Features such as oversized eyes and ears, along with a soft fur texture, instantly appeal to humans. Viewers had an instant “aha” moment in the installation once they realized the fur covered forms represented sharks. The soft textured bodies created an emotional connection. The message perpetrated through the exhibit struck viewers more strongly than just stating, “Sharks are important. We should protect them.” The result was an increased awareness of the importance of sharks and awareness of the viewer’s own negative perceptions.
In conservation, the first step to creating action is to create awareness. Population control via natural predatory hierarchy and overall oceanic health depends on this misrepresented animal. As an apex predator, sharks are crucial to maintaining a balanced ecosystem. A depletion of any one species, throws off the equilibrium, which, in turn, will not only affect the oceans, but humans as well. This installation combined with educational materials, lectures, marketing and media is the heart of what Fuzzy Sharks does. It is education up close. By combining art and science, an unforgettable experience is created in which viewers are more likely to walk away contemplative, having truly seen rather than just looked.
Meet Jess, The Artist
Jessica Adanich is an alumnus of the Cleveland Institute of Art where she graduated with a BFA in design and sculpture. Since a child, Jess was always fascinated and in love with the water. When in college it was there that she found her true love for sharks. She began creating artwork to educate people on the issues our oceans faced and to promote ocean conservation. She began the work under the name “Ocean4”. Running the ocean artwork under that name for many years, it was in 2019 that she decided to rebrand. Rebranding the artwork under Fuzzy Sharks was more in line with her mission to promote shark conservation specifically and eliminated confusion with the famous ocean bracelet company.
Jess’s main mission now is to purely focus on sharks, the threats they face and inspiring action amongst individuals for their conservation.
Aside from her ocean artwork, Jess is an award winning designer. She runs her own creative agency DesignPod Studio. She spent her early design career working with renowned brands such as Vitamix® and Hasbro NERF®. Prior to starting her own creative agency, she spent six years leading the design and marketing department of Mace® Brand. DesignPod Studio was born in Cleveland in the late fall of 2018. Jess has since moved to Tampa, Florida with her doberman puppy Zoey where she runs her company as well as creates her artwork.